ChainReaxtion is born out of a love of fashion and affordability.

Started in 2010 …the playful, creative and outgoing personality of Heather is what embodies her passion for the fashion industry. Having almost 26 years experience managing several areas in London including the West End of London .

Having worked in the City it became important for Heather to establish her own roots. Heather opened her first shop in, The Chain Reaxtion, a small fashion shop for ladies in the small country village of Honley, near to Holmfirth. The shop quickly became popular with the devoted and savvy shopper looking for reasonably priced clothing for work, weekends and every day wear. With new stock being delivered weekly, the clothing range evolved week after week, ensuring every customers shopping experience would remain exciting and fresh. The shop continued to expand and stocks gifts and accessories  etc etc and is now run by a team of people that follow Heather’s passion and belief in providing exceptional customer care.

Heather’s love of the community meant she couldn’t help but get involved. Not only a proactive member of her local business association, Heather began to promote and run Fashion Shows, working hand in hand and contributing towards local charitable fund raising organisations, be it a local School or Hospice. If you would like more information on how we can help you with our Fashion Shows then please email us at :-

theoriginalchainreaxtion@hotmail.co.uk

Change is the constant for Heather, as is the challenge for growth, it is this adrenalin and passion that drives her forward!

What’s next? Who knows!